A coaching duo in regional Victoria
6 → 49
new clients a month, over 10 months
- Tracked revenue
- $326,787
- From ad spend of
- $47,320
- Daily ad spend
- $50 → $200
For female coaches whose cold leads ghost, stall, or suddenly can't afford it
Strangers don't ghost the coach they've already chosen.
We find what actually sets you apart, build your offer and message around it, and prove it on cold Meta traffic. So people who've never heard of you book the call, show up, and say yes.
How it worksSee if you're a fit
A few quick questions about your coaching business.
Since 2018running Meta ads for health and fitness
$1M+in ad spend managed in the last 12 months
100,000+leads generated in the last 12 months
50+coaches worked with in the last 12 months
Your warm leads say yes. Strangers don't.
Your warm leads get it. They've watched your stories for months, seen your clients change, and they say yes without much convincing.
Then you put money behind an ad, and strangers act like strangers. They book and don't show. They need to think about it. The investment that was fine on the application suddenly isn't.
Here's what it looks like from her side of the screen.
She's seen four coaching ads this week. Every one promised to help her feel stronger, more confident, more consistent. Yours said the same thing in nicer words. So when it's time to pay, she does what anyone does with four identical options. She waits, or she goes cheap.
More content won't change that, and neither will a slicker close.
She needs a reason you're the only one who can help her. Right now, that reason lives in your head, not in your marketing.
It's not a rebrand. Your logo's fine.
We get clear on exactly who you are, who you serve, and the problem you're the specialist for. Then we build your offer and message around it, until a stranger reads your ad and thinks: I can't get this anywhere else.
That clarity is what lets you charge more, and charge upfront.
Refine. Build. Scale.
Ninety days, one-on-one. You learn the process as we go, so at the end you choose: keep running it yourself, or hand your ads to our team.
1
Refine
We build your offer, or rework the one you have, into something only you can sell.
- Offer and positioning audit, or offer built from scratch
- Find the gap that's capping your growth
- Lock in the specialist position only you can own
2
Build
Your message, ads and funnel, rebuilt around that difference, then launched to cold Meta traffic to prove it converts.
- Message rebuilt around what makes you different
- Ad content direction and scripts
- Funnel set up and campaign launched
3
Scale
Once something is consistently booking the right calls, more budget goes behind it. Growth stacks instead of resetting every month.
- Decisions made on real data, not opinions
- Refine the angles that bring the right people
- Put more budget behind what's working
90 daysone-on-one, start to finish
Weekly callseasing to fortnightly as foundations lock in
2–4 hours a weekplus your own sales calls
From $80 a dayin ad spend to test on cold traffic
Is this for you?
It is if
- You're great at what you do, but your offer doesn't make that obvious yet, or you don't have a clear one at all.
- You can close warm leads, but cold traffic stalls, ghosts or haggles.
- You've tried more content, another mentor or an agency, and you're still sitting at the same number.
- You want to understand your marketing, not rent it.
It's not if
- You want a quick fix. This takes brain power, time and patience.
- You're not ready to invest in your business for the long game.
- You want to outsource the thinking. Our team can run your ads, but nobody can be the voice of your business except you.
- You're too busy to show up to a weekly call.
- You want a template so you can sound like someone else.
Built from the buyer's seat.
I've been running Meta ads since 2018. I'm not a coach, and that's the point. Before an injury changed things, I was the woman obsessed with training, scrolling past coaching ads and hiring coaches myself. I know what made me buy, and what made me close the app.
Working with women in this industry, I kept seeing the same pattern. Their coaching was genuinely great, and they could close anyone who already knew them. But put them in front of a stranger who'd seen ten other coaching ads that week, and nothing made them the obvious choice.
Women weigh an offer differently. We look for proof that someone genuinely gets us, and we notice straight away when an ad was written for someone else. Most coaching marketing still isn't built with that in mind.
That's the gap The Repositioned exists to close. Nothing fulfils me more than watching a client's business grow because her marketing finally sounds like her.
Kristy Armstrong, Founder
What happens when the ads work.
These results come from Meta campaigns we've run for coaches. The Repositioned builds on exactly this.
A coach in Perth
663
new clients acquired
- Tracked revenue
- $407,180
- From ad spend of
- $136,229
- Daily ad spend
- $240 → $600
Give us 30 days and we'll reposition your brand for growth.
Then if the new clients from your funnel haven't paid back your investment, we keep working with you for free until they have.
Conditions apply. Read the full guarantee terms.
Questions
Do you run my ads?
During the 90 days, you run them with us guiding every step, so you understand what's working and why. If you'd rather hand them over afterwards, or you're already spending at the right level, our team can run them for you.
How much do I need to spend on ads?
A minimum of $80 a day. A cold audience is the only real test of whether your message works, so we need enough spend to get honest data.
Do you take my sales calls?
No, you do. Nobody sells your coaching like you. We're marketers, so what comes up on your calls feeds back into the ads and messaging, which means the people booking in are a better match. You'll also get a simple call guide built around your new positioning, so your calls sound like your ads.
How much time does it take?
Around 2–4 hours a week, plus your sales calls.
I'm not a fitness coach. Is this for me?
If you're a female coach who's great at what she does, yes. Much of our experience is in health and fitness, but the work is about positioning, and that applies to every coaching niche.
What's the investment?
A flat fee for the 90 days, with no ad management fee on top. We'll walk you through it on the call once we know it's a fit.
What if it doesn't work?
You're covered by our guarantee. We reposition your brand within 30 days, and if the new clients from your funnel haven't paid back your programme fee by the end of the 90 days, we keep working with you for free until they have. Conditions apply.
Your coaching already does the work. Let's make your marketing prove it.
Fill in the short application. If it looks like a fit, you'll book a call to see exactly what's capping your growth.
Apply now